The Word Loft Educational Website

The Word Loft


The Word Loft needed a complex, multi-dimensional website to launch their new educational business, illustrating and explaining the caring environment and varied facets of their class offerings.


In order to design a site which would guide the user through the range of The Word Loft's classes and visually demonstrate the creative, informal atmosphere of the program. I used various approaches:


The website created huge buzz within it's target community of downtown New York families. Within the year website traffic was converting to applications to its classes and inquiries about bringing The Word Loft's programs to established schools.