Branding
- The brief was to make Animation Atelier’s brand inspire a sense of fun and possibility for potential students.
- To achieve this, I researched color palette’s popular with the targeted age group and settled on a lively combination of colors that would be appealing to kids of any gender.
- I chose a graceful, handwriting font to emphasize the artistry of animation work that is done digitally, and placed a clear message below it that the program is tailed for teens, setting it off in bold, easy to read lettering.
- I included thumbnails of storyboarding and animation from both animation professionals and students to demonstrate how students would grow in their craft.
Color Pallet Design
